Friedrich Nietzsche is among the most controversial and broadly interpreted figures in the history of contemporary theory. His work is remarkable for the manner in which it resists and disrupts the Western philosophical tradition, illuminating the ways that language creates, defines, and deforms our perspective of being in the world. Focusing on Nietzsche's masterful use of diverse rhetorical strategies and techniques, this book shows how coming to terms with Nietzsche's style is central to understanding his thought. What Nietzsche demands of his readers, Thomas proposes, is an interaction with his texts that goes beyond any surface level of meaning to the level of feeling, mood, and emotion. Examining a range of Nietzsche's writings, and culminating in a reading of THE BIRTH OF TRAGEDY, the book explores how Nietzsche's provocative and playful use of language enables him not only to challenge accepted metaphysical truths, but also to reinvigorate rhetoric itself as an alternative means of generating meaning and value.

"This book will have a major impact in both rhetoric and Nietzsche studies. Thomas does not settle for standard or accepted ways of approaching Nietzsche. He understands, respects, and carefully articulates Nietzsche's substantive contribution to rhetoric. Equally important, Nietzsche himself is read as a rhetorician/m-/one who does not just theorize rhetoric in relation to Western philosophical traditions, but who also exploits its potential in posing alternatives for thinking and living. Nietzsche scholars and newcomers to his thought will benefit immensely from this ambitious book." -Carole Blair, Professor of American Studies, University of California, Davis

"...illustrates the rich texture of Nietzsche's theoretical perspective while illuminating his marked influence as both rhetorical theorist and master rhetorician." Raymie E. McKerrow

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