I. New Media Creates Change

• New media provide unique modes in which to present curriculum materials.
• New media demand different ways of structuring ideas and information.
• New media provide new ways for students to learn and faculty to teach.

II. Integrated and Engaging Products Require New Skills

• Logical mathematical intelligence
• Auditory intelligence
• Visual intelligence
• Temporal intelligence

III. Text Based Harvard Business School Cases

• Experiential learning/real life situations.
• Literary form - student identification with case protagonist facing difficult dilemma.
• Exhibits include financial statements, org charts, ads, articles, product specs, etc.
• Class discussion involves detailed analysis.
• Cases sold worldwide.

IV. Three Generations of Multimedia Development

• First Generation: re-purposing existing material.
• Second Generation: inclusion of graphics and video, but not an integrated experience.
• Third Generation: integrated experience takes advantage of interactivity and uses media that weaves a coherent whole.

V. Advantages of Multimedia Cases

• Discovery mode of learning/searching; freedom to learn non-sequentially.
• Engaging visual literacy.
• Tacit understandings gained through video, graphics, and simulations.

VI. Multimedia Case Examples

• Volant Ski
• Knowledge Management
• Harley Davidson

VII. The Challenge to Innovate

• Moving beyond tradition-bound teaching and tradition-bound case development.
• Recognizing institutional constraints.
• Creating multimedia projects in partnership.