Kenneth C Wilbur Assistant Professor of Marketing Marshall School of Business University of Southern California Post: 3660 Trousdale Parkway, ACC 306E Los Angeles, California, 90089 Voice: 213-220-4712 Email: kwilbur@usc.edu Curriculum Vitae USC Faculty Bio

Publications Wilbur, Kenneth C. and Yi Zhu (2008), “Click Fraud,” Marketing Science, forthcoming. Wilbur, Kenneth C. (2008), “A Two-Sided, Empirical Model of Television Advertising and Viewing Markets,” Marketing Science, 27 (3): 356-378. Wilbur, Kenneth C. (2008), “How the Digital Video Recorder Changes Traditional Television Advertising,” Journal of Advertising, 37 (1): 143-149. Working Papers Kenneth C. Wilbur, Michelle Goeree, Geert Ridder (2008), “Effects of Advertising and Product Placement on Television Audiences.” Adam D. Rennhoff and Wilbur, Kenneth C. (2008), “The Effectiveness of Post-Release Movie Advertising.” Wilbur, Kenneth C. and Paul W. Farris (2008), “A Technique to Assess Managers’ Pre-Launch Distribution Assumptions for New SKUs.” This paper led to the development of a new business process put into practice by P&G. Works in Progress “The ‘Dark Matter’ of Advertising,” with Gerry Tellis and Paul W. Farris “What can Television Networks Learn from Search Engines? How to Order and Price Advertisements to Maximize Advertiser Welfare,” with David Kempe “Automotive Advertising,” with Linli Xu, S. Siddarth, and Jorge Silva-Risso “Intertemporal Pricing and Advertising on the High Seas: a Structural Model of Cruise Supply and Demand” with Dinesh Gauri and Mingyu Joo “Are There Too Many Ads on TV?” with Xinlei (Jack) Chen and Michelle Goeree “Offline/Online” with Sha Yang and Yi Zhu “Branded Entertainment: Theory and Evidence,” with Yi Zhu Links My dissertation co-advisors: Simon P. Anderson and Steve Stern at UVA My dear colleagues in marketing at USC The Center for Communication Law & Policy at USC’s Gould School of Law For students: How to Say Nothing in 500 Words Find me on the Social Science Research Network or Facebook.