Lan Luo
Assistant Professor of Marketing University of Southern California
Publications:
Lan Luo, P. K. Kannan, and Brian T. Ratchford (2008), “Incorporating Subjective Characteristics in Product Design and Evaluations”, Journal of Marketing Research, Vol.45, No.2., 182-194. [download],[web appendix]
* Finalist, Paul E. Green Award, the article published in Journal of Marketing Research that demonstrates the most potential to contribute significantly to the practice of marketing research in 2008
Lan Luo, P. K. Kannan, and Brian T. Ratchford (2007), “New Product Development under Channel Acceptance”, Marketing Science, (Lead Article),Vol.26, No.2, 149-163. [download]
*Winner, John D.C. Little Award, the Best Paper Published in Marketing Science and the marketing section of Management Science in 2007
Babak Besharati, Lan Luo, Shapour Azarm, and P. K. Kannan (2006), “Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach”, ASME Journal of Mechanical Design, Special Issue: “Risk-Based and Robust Design”, Vol.128, No.4, 884-892.
Lan Luo, P. K. Kannan, Babak Besharati, and Shapour Azarm (2005), “Design of Robust New Products under Variability: Marketing Meets Design”, Journal of Product Innovation Management, Special Issue: “Marketing Meets Design”, Vol.22, No.2, 177-192. [download]
Working Papers under Review:
Lan Luo, Jack (Xinlei) Chen, Jeanie Han, and C. W. Park (2009), “Branding in Sequential Product Releases: An Application of the Movie Industry”, third-round review, Journal of Marketing Research
Lan Luo, Babak Besharati, P. K. Kannan, and Shapour Azarm (2009), “Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach”, second-round review, Journal of Marketing Research
Lan Luo, Brian T. Ratchford, and Botao Yang (2009) “Consumers’ Activity Consumption: A Human Capital Approach”, resubmission, Journal of Consumer Research
Last Updated: February 2009