Lan Luo





About Me

Research

Teaching

Awards

Publications:

  1. Lan Luo (2009),"Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach", conditionally accepted, Journal of Marketing Research, [download]

  2. Lan Luo, Jack (Xinlei) Chen, Jeanie Han, and C. W. Park (2009),"Dilution and Enhancement of Celebrity Brands through Sequential Movie Releases", forthcoming, Journal of Marketing Research, [download]

  3. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2008), "Incorporating Subjective Characteristics in Product Design and Evaluations", Journal of Marketing Research, Vol.45, No.2., 182-194.[download], [web appendix]
    * Donald R. Lehmann Award, 2009; Paul E. Green Award (finalist), 2008

  4. Lan Luo, P. K. Kannan, and Brian T. Ratchford (2007), "New Product Development under Channel Acceptance", Marketing Science, (Lead Article),Vol.26, No.2, 149-163.[download].
    *John D.C. Little Award, 2007

  5. Babak Besharati, Lan Luo, Shapour Azarm, and P. K. Kannan (2006), "Multi-Objective Single Product Optimization: An Integrated Design and Marketing Approach", ASME Journal of Mechanical Design, Special Issue "Risk-Based and Robust Design", Vol.128, No.4, 884-892.

  6. Lan Luo, P. K. Kannan, Babak Besharati, and Shapour Azarm (2005), "Design of Robust New Products under Variability: Marketing Meets Design", Journal of Product Innovation Management, Special Issue: "Marketing Meets Design", Vol.22, No.2, 177-192.[download]

Working Papers:

  1. Lan Luo and Olivier Toubia (2009), "Leveraging Consumers in Idea Generation of Technology-Driven Products".

  2. Lan Luo, Brian T. Ratchford, and Botao Yang (2009) "The Economics of Lifestyles".

Work in Progress:

  1. "Forecasting Market Responses to Firm's New Product Activities: A Virtual Stock Market Approach", with Natasha Z. Foutz and Gerard J. Tellis, working paper in progress.
     
  2. "New Product Introduction under Dominant Retailer: Brick-and-Mortar, Online Exclusive, or Brick-and-Click", with Jiong Sun, model development in progress.
     
  3. "Next Generation Products", with Yi Zhu, model development in progress.