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Gerard J.
Tellis
(Gerry Tellis),
PhD Michigan,
is Professor of Marketing, Neely Chair of American
Enterprise, and Director of the Center for Global Innovation, at the
Marshall School of Business, the University of Southern California, Los
Angeles, CA. He has been Visiting Chair of Marketing, Strategy, and
Innovation at the Judge Business School, Cambridge University, UK, Distinguished Visitor, Erasmus University, Rotterdam, and Sales
Development Manager for Johnson & Johnson.
Tellis specializes in the areas of global
innovation, market entry, new product growth, advertising, promotion, and
pricing. He has published over 70 articles
and books, which have
won 14 awards, including four of the most
prestigious awards in the field of Marketing: the Frank M. Bass, William
F. Odell, Harold D. Maynard (twice), and AMA-Berry awards. He has
published one book on market entry and innovation and two books on
advertising, which have been translated into several languages worldwide.
Tellis consults with major multinational corporations and has been on the
editorial review boards of the Journal of Marketing Research, Journal
of Marketing, and Marketing Science for several years.
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Address
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surface Los Angeles, CA 90089-0443.
email: tellis@usc.edu
School Office: 213-740-5031
Home Office: 626-369-4391
School Fax: 213-740-7828
Product
Development and Management Association Award for Best Paper presented at
2005 Research Forum.
American
Marketing Association, Tech-SIG Best Paper Award, 2005.
Erasmus University Rotterdam 2004, Impact on
Management Practice award for research on International Takeoff, published
in Marketing Science.
AMA-Berry Award for best book in marketing in
the last 3 years, 2004.
Harold D. Maynard Award for most significant
contribution to Marketing thought in Journal of Marketing, 2002.
Frank M. Bass Outstanding Dissertation Award
for best paper in Marketing Science, 1998.
Harold D. Maynard Award for most significant
contribution to Marketing thought in Journal of Marketing, 2000.
William F. Odell Award for best paper in Journal of Marketing Research, 1998.
Best Paper Award in Conference on Global
Marketing organized by the Marketing Science Institute and
International Journal of Research in Marketing
, 2003.
Distinguished Alumnus Award, University of Michigan,
Ann Arbor, April 2003.
Phi Kappa Phi USC Faculty Award for creative works,
2003.
Harvard Business Review citation for Will and Vision, as one
of best business books of 2001.
Winner of Research Competition on Global Marketing
organized by the Marketing Science Institute and International Journal of Research in Marketing ,
2003.
Best Paper Award, Marketing Science Institute’s
Working Paper Series 1993.
Best Paper Award of American Marketing Association Summer
Educators’ Conference, 1982.
Chester B. Phillips Award for Outstanding
Teaching as a professor, 1988.
Finalist for Best Paper of AMA Tech SIG, 2003.
Finalist for Best Paper Award in the Journal of Retailing, 2004.
Finalist for ISMS Practice Prize 2004 for best
application of Marketing Science.
Finalist for ISMS Practice Prize 2003 for best
application of Marketing Science.
Finalist for Paul Green Award for best paper in
Journal of Marketing Research, 2000.
Finalist for William F. Odell Award for best
paper in Journal of Marketing Research, 1996.
Finalist for John D. C. Little Award for best
paper in Marketing Science, 1995.
Finalist for Best Paper in Journal of
Advertising, 1995.
Finalist for William F. Odell Award for best
paper in the Journal of Marketing Research, 1993.
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