WORKING PAPERS

Tellis, Gerard J, Rajesh Chandy and Jaideep Prabhu (2005), “Innovation of Firms Across Nations.”

Tellis, Gerard J. and Deepa Chandrasekaran (2007), “Patterns and Causes of Biases in Cross Cultural Research.”

Johnson, Joseph and Gerard J. Tellis (2007), “Patterns and Drivers of Success for Entry in Emerging Markets: China versus India.”

Tellis, Gerard J, Eden Yin and Simon Bell (2007), “Global Consumer Innovativeness: Country Differences and Individual Commonalities.”

Gerard J. Tellis, Rakesh Niraj and Yiding, Yin and (2007), “Network Effects, Path Dependence or Quality: What Drives the Success of New High Tech Products?”

Kevin Bao and Gerard J. Tellis (2005), “Pre-announcement and Strategic Positioning.”

Spann, Martin, Marc Fischer and Gerard J. Tellis (2007), “Skimming or Penetration? Test of Dynamic Pricing Strategies for New Products.” Under revision for resubmission to Journal of Marketing Research.

RESEARCH IN PROGRESS

Ip, Edward, Gerard J. Tellis and Joseph Johnson (2004), “Optimizing Customized Temporal Discounts Promotions.”

 

Prosser, Elise, Eddie Ip, Stefan Stremersch and Gerard J. Tellis, “Life After Death: Modeling Video Life Cycles”.

Bao, Kevin and Gerard J. Tellis (2005), “Vaporware: Wisdom or Wasteland?”

UNPUBLISHED PAPERS

Fred Zufryden and Gerard J. Tellis (1997), "Optimizing the Manufacturer’s Promotional Decision."

K. N. Rajendran and Gerard J. Tellis (1994), "Is Reference Price A Fair Price or an Expected Price."

Hariharan, Hari S. and Gerard J. Tellis (1993), "A Household Model of Brand Loyalty: Specification and Implications for Brand Management."

Sethuraman, Raj and Gerard J. Tellis (1994), "To Tell or Not To Tell What Is On Discount? A Model of Retailer Price Discounting."