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USC Marshall School of Business

Center for Global Innovation

2nd Year MBA Projects on Radical Innovation

Innovation Project Descriptions

 

The following pages contain summaries descriptions of 5 projects, some of which have links to websites or appendices which contain more information.

 

Item

Description

Client

HP

Project Name

Nova e-Book

Short Project Description
(1 - 3 sentences)

 

 

Develop a business model for commercializing the e-book.  Evaluate for existing LCD displays and for new low-cost, low-power, flexible plastic displays under development.

Project Goals (1 to 3 goals)

 

 

 

 

·        Define the business model

·        Describe organization and operations

·        Develop marketing plan

·        Develop budget and financials

 

List attached exhibits or reports (preferably electronic) with project background and details

Nova e-book

 

 

 

 

 

 

 

 

 

 

 

List websites with project background & details

http://www.pcmag.com/article2/0,4149,1233558,00.asp

 

http://www.hpl.hp.com/news/2004/oct_dec/bistable_display.html

 

 

 

 

 


 

Item

Description

Client

Southern California Edison

Project Name

Advanced Metering Infrastructure (AMI)

Short Project Description
(1 - 3 sentences)

 

 

AMI is a $1 billion plus, multi-year program to transform the way SCE will interact with its customers related to electric pricing, consumption, billing and services.  This program supports the Federal and California policy objectives to create price elasticity among retail electric customers thereby reducing overall demand for energy.

Project Goals (1 to 3 goals)

 

 

 

 

Develop a next generation advanced telecommunications system and meter devices to connect SCE to its 5 million customers.

Assess the opportunities for customer interaction and uses of the AMI system for both utility and non-utility purposes.

List attached exhibits or reports (preferably electronic) with project background and details

 

Meter primer for USC.ppt

 

 

 

 

 

 

 

 

 

 

List websites with project background & details

www.sce.com/ami

 

http://www.epri-intelligrid.com/intelligrid/techdev/portal/portal.html

 

http://gridwise.pnl.gov/technologies/transactive_controls.stm

 


 

Item

Description

Client

Loker Hydrocarbon Research Institute

Project Name

Direct Methanol Fuel Cell (DMFC) Opportunities

Short Project Description
(1 - 3 sentences)

 

 

Replacement or capturing significant market share of the rechargeable batteries market with fuel cells is the basic opportunity.  Any technology that can do this competitively has a chance for market share.  DMFC is widely viewed as a viable solution. Rate various opportunities in this market place.

Project Goals (1 to 3 goals)

 

 

 

 

Test the idea of a global methanol cartridge business.

Test the idea of a startup for DMFC production.

Test the idea of a “foundry model.”

 

Assume that you own the key global patents.

List attached exhibits or reports (preferably electronic) with project background and details

Executive Summary of the Opportunity (attached)

 

http://news.com.com/A+fuel+cell+to+gas+up+your+MP3+player/2100-1041_3-5869515.html  

http://www.deccanherald.com/deccanherald/sep192005/gallery_thumb.asp

EMBA DMFC Presentation.ppt (attached)

 

 

 

 

 

 


 

Item

Description

Client

Bioplate, Inc.

Project Name

Marketing plan for improved fixation method for hard tissue replacement in craniofacial reconstruction

Short Project Description
(1 - 3 sentences)

 

 

Large bony defects of the upper craniofacial region may require use of hard tissue replacement (HTR) implants, manufactured from several biomaterials. Current fixation methods include plates/screws and suture. Innovative fixation method (FDA cleared/CE Marking completed) may provide excellent alternative to current fixation methods for variety of HTR implant materials.

Project Goals (1 to 3 goals)

 

 

 

 

1.      Evaluate current HTR market, including number of procedures, types of materials used and fixation methods used.

2.      Determine end-user satisfaction with current fixation methods.

3.      Evaluate innovative fixation method for end-user acceptance and if favorable, develop marketing plan.

 

List attached exhibits or reports (preferably electronic) with project background and details

Description of surgical procedure/materials (Description0905.doc)

Biomaterials Tutorial

 

Materialsdescrip0905

 

BioClip product information (BioClipinfo0905.pdf)

 

 

 

 

 

 

 


 

Item

Description

Client

IT’S NU

Project Name

NUARM

Short Project Description
(1 - 3 sentences)

 

 

Radically new design of keyboard

Provides forearm and wrist support for user.

Reduces carpal tunnel syndrome, and upper back/shoulder pain

Project Goals (1 to 3 goals)

 

 

 

 

Design business model

Develop mass marketing strategy