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USC Marshall School of Business |
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Center for Global Innovation |
2nd Year MBA Projects on Radical Innovation |
Innovation Project Descriptions |
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The following pages contain summaries descriptions of 5 projects, some of which have links to websites or appendices which contain more information. |
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Description |
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Client |
HP |
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Project Name |
Nova e-Book |
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Short Project
Description
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Develop a business model for commercializing the e-book. Evaluate for existing LCD displays and for new low-cost, low-power, flexible plastic displays under development. |
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Project Goals (1 to 3 goals)
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· Define the business model · Describe organization and operations · Develop marketing plan · Develop budget and financials
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List attached exhibits or reports (preferably electronic) with project background and details |
Nova e-book
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List websites with project background & details |
http://www.pcmag.com/article2/0,4149,1233558,00.asp
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http://www.hpl.hp.com/news/2004/oct_dec/bistable_display.html
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Item |
Description |
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Client |
Southern California Edison |
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Project Name |
Advanced Metering Infrastructure (AMI) |
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Short Project
Description
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AMI is a $1 billion plus, multi-year program to transform the way SCE will interact with its customers related to electric pricing, consumption, billing and services. This program supports the Federal and California policy objectives to create price elasticity among retail electric customers thereby reducing overall demand for energy. |
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Project Goals (1 to 3 goals)
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Develop a next generation advanced telecommunications system and meter devices to connect SCE to its 5 million customers. Assess the opportunities for customer interaction and uses of the AMI system for both utility and non-utility purposes. |
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List attached exhibits or reports (preferably electronic) with project background and details |
Meter primer for USC.ppt |
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List websites with project background & details |
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http://www.epri-intelligrid.com/intelligrid/techdev/portal/portal.html
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http://gridwise.pnl.gov/technologies/transactive_controls.stm |
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Description |
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Client |
Loker Hydrocarbon Research Institute |
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Project Name |
Direct Methanol Fuel Cell (DMFC) Opportunities |
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Short Project
Description
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Replacement or capturing significant market share of the rechargeable batteries market with fuel cells is the basic opportunity. Any technology that can do this competitively has a chance for market share. DMFC is widely viewed as a viable solution. Rate various opportunities in this market place. |
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Project Goals (1 to 3 goals)
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Test the idea of a global methanol cartridge business. Test the idea of a startup for DMFC production. Test the idea of a “foundry model.”
Assume that you own the key global patents. |
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List attached exhibits or reports (preferably electronic) with project background and details |
Executive Summary of the Opportunity (attached)
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http://news.com.com/A+fuel+cell+to+gas+up+your+MP3+player/2100-1041_3-5869515.html |
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http://www.deccanherald.com/deccanherald/sep192005/gallery_thumb.asp |
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EMBA DMFC Presentation.ppt (attached) |
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Item |
Description |
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Client |
Bioplate, Inc. |
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Project Name |
Marketing plan for improved fixation method for hard tissue replacement in craniofacial reconstruction |
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Short Project
Description
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Large bony defects of the upper craniofacial region may require use of hard tissue replacement (HTR) implants, manufactured from several biomaterials. Current fixation methods include plates/screws and suture. Innovative fixation method (FDA cleared/CE Marking completed) may provide excellent alternative to current fixation methods for variety of HTR implant materials. |
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Project Goals (1 to 3 goals)
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1. Evaluate current HTR market, including number of procedures, types of materials used and fixation methods used. 2. Determine end-user satisfaction with current fixation methods. 3. Evaluate innovative fixation method for end-user acceptance and if favorable, develop marketing plan.
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List attached exhibits or reports (preferably electronic) with project background and details |
Description of surgical procedure/materials (Description0905.doc) |
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Biomaterials Tutorial
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Materialsdescrip0905
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BioClip product information (BioClipinfo0905.pdf)
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Item |
Description |
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Client |
IT’S NU |
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Project Name |
NUARM |
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Short Project
Description
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Radically new design of keyboard Provides forearm and wrist support for user. Reduces carpal tunnel syndrome, and upper back/shoulder pain |
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Project Goals (1 to 3 goals)
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Design business model Develop mass marketing strategy |