Readings For Management of Radical Innovation
Textbook	Tellis, Gerard J. (2001), Will and Vision: How Latecomers Grow To Dominate Markets,”
References	Christensen, Clayton (1998), The Innovator's Dilemma, available at Amazon.com.
	Foster, Richard M.  (1986),  “Innovation: The Attacker's Advantage,” available at Amazon.com.
Readings
	Sood, Ashish and Gerard J. Tellis (2005), “Technological Evolution and Radical Innovations,”  Journal of Marketing, 69, 3 (July), 152-168.
	Conjoint Analysis
	Chandy, Rajesh and Gerard J. Tellis (2000), “The Incumbent's Curse? Incumbency, Size and Radical Product Innovation," Journal of Marketing, 64, 3 (July), 1 to 17.
	Chandy, Rajesh and Gerard J. Tellis (1998), "Organizing for Radical Product Innovation," Journal of Marketing Research, 35 (November), 474-487.
	Golder, Peter N. and Gerard J. Tellis (1997), "Will It Ever Fly? Modeling The Growth of New Consumer Durables." Marketing Science, 16, 3, 256-270.
	Tellis, Gerard J., Stefan Stremersch and Eden Yin (2003), “The International Takeoff of New Products: Economics, Culture and Country Innovativeness,” Marketing Science, 22, 2 (Spring), 188-208.
	Foster, Joseph A, Golder, Peter N and Gerard J. Tellis (2004), “Predicting Takeoff for Whirlpool’s New Personal Valet,” Marketing Science.
	Shapiro Carl and Hal R. Varian (1999), The Art of Standard Wars,”  California Management Review, 41, 2 (Winter), 8-32.
	Tellis, Gerard J., Rakesh Niraj and Eden Yin (2006), “Network Effects, Quality, and the Success of New High-Tech Products” Working Paper.
	Furman, Jeffrey L., Michael E. Porter, and Scott Stern (2002),  “The Determinants of National Innovative Capacity,” Research Policy, 31, 899-933.
	Sood, Ashish and Gerard J. Tellis (2005), "Total Market Returns to Innovation," Working Paper.
Others
	Golder, Peter and Gerard J. Tellis (1993), "Pioneering Advantage: Marketing Fact or Marketing Legend," Journal of Marketing Research, 30 (May), 158-170.